Thailand’s Tourism Industry Must Embrace Sustainability Now

Thailand’s tourism sector stands at a critical crossroads, as global sustainability standards become non-negotiable. In response, on 26 September 2024, at the Avani+ Riverside Hotel, Bangkok, the Tourism Authority of Thailand (TAT), in collaboration with international sustainable tourism leaders, hosted a pivotal seminar titled “Action Alert! Accelerating Towards Sustainable Tourism in Thailand.” The event aimed to equip Thai tourism businesses with the knowledge and tools necessary to meet the forthcoming environmental regulations from the European Union, expected to come into force within the next two years. Over 1,000 industry operators attended, highlighting the urgency for change.
Mr Teerasil Tapen, Deputy Governor for Digitalisation, Research and Development, stressed the importance of sustainability as a prerequisite for global business partnerships. He emphasised that under the new EU regulations—the Corporate Sustainability Reporting Directive (CSRD) and the Corporate Sustainability Due Diligence Directive (CSDDD)—companies will need credible sustainability management systems to maintain business ties with EU and US partners.”Sustainability is essential for market access.”
“These regulations will require Thai operators to comply with strict sustainability standards by 2026, ready for reporting by 2027. Those who fail to meet these standards will struggle to access key markets with high purchasing power,” said Mr Teerasil. He also noted that eco-conscious travellers will increasingly demand sustainable practices, further intensifying the need for compliance.
In her keynote address on “Sustainable Tourism Worldwide and Regulatory Changes: The Survival of the Thai Tourism Industry,” Asst. Prof. Jutamas Wisansing, Founder of Roaming Elephants, underscored that adaptation to sustainability is non-negotiable for the future of the Thai tourism industry.
“Sustainability is not an option, but a necessity.”
“Global regulations are evolving rapidly. Adopting sustainability standards presents a critical opportunity for businesses to enhance their value and attract environmentally conscious travellers. Collaboration between businesses and regulators is key to ensuring a smooth transition,” she added.
The panel discussion on “Certification Process and Criteria: How to Achieve It?” featured leading experts discussing pathways to certification and market entry for sustainable tourism businesses.
“Follow the certification steps to access global markets.”
Peter Richards, from the SWITCH-ASIA TOURLINK Project, outlined the step-by-step certification process, explaining the various formats and criteria for achieving sustainable tourism certification. He urged businesses to approach certification systematically to maximise global market opportunities.
“Data-driven transparency is essential for credibility.”
Ms Pinpinat Chaiyadej, representing Earth Check, emphasised the role of data transparency in building credibility. She noted that sustainability data management is crucial in demonstrating a company’s commitment to environmental responsibility.
“Today’s travellers demand transparency from tourism operators. To meet this demand, organisations must adopt a data-driven approach to track, report, and continuously develop their sustainability efforts,” Ms Pinpinat explained.
“Sustainability requires respecting local ecosystems and communities.”
Asst. Prof. Dr Kaewta Muangkesom, representing Green Destinations, highlighted the importance of respecting local environments, communities, biodiversity, and cultural diversity. She advocated for integrating sustainability principles into business operations to create positive impacts on both the environment and society.
“Sustainability certification offers a marketing advantage.”
Mr Anupong Kriangkrailipikorn, Managing Director of Search Engine Optimization Co., Ltd. and Founder of Gother.com, noted that sustainability certification is becoming a key marketing advantage. He emphasised that modern travellers see sustainable tourism as a way to contribute to a better future.
“Sustainable practices are no longer just a competitive edge, but an essential feature for operators seeking to attract the next generation of travellers,” he remarked.
The Action Alert! seminar marked a crucial turning point for Thailand’s tourism industry. Sustainable tourism is no longer a voluntary choice but an urgent necessity. Thai tourism operators must align with international sustainability standards to remain competitive and foster a new ecosystem defined by Sustainable Certified Operators, ensuring long-term success in the global market.